3 passes in the HKCEE, and Level 2 / Grade E or above in Chinese Language & English Language with 2 years of working experience; or
Satisfactory completion of Project Yi Jin Programme with 2 years of working experience; or
Being 21 years of age or above; or
Other equivalent qualifications to be assessed by LIFE.
The programme is specially designed to provide students with a vocational-oriented, broad-based introduction to marketing.
This programme aims to:
provide students with the practical knowledge and understanding of marketing key concepts, management theories and skills which they can apply in the workplace.
provide a ladder for advanced study at undergraduate level in Marketing or related fields or join the workforce.
Graduates can articulate to higher level of academic studies (eg. Professional Diploma); and
This programme is recognized under the Qualifications Framework (QF: level 3; QR registration number: 10/001053/3; and the validity period from 29 July 2010 to 31 December 2015).
One-year programme with 180 contact hours.
It consists of 6 moduels in total.
Classes are usually offered in the evening of Monday to Friday or in Saturday afternoon, usually two lessons per week.
Three intakes per year.
Assessment
Student performance is assessed by the continuous assessments (i.e. written assignments / projects), and examinations. The weighting of assessment for continuous assessments is 60% and examination is 40%.
The passing mark for both continuous assessments and examination is 50%.
Students are required to achieve a minimum of 80% attendance in each modules.
Modules
Introduction to Marketing
Managing Financial Resources and Decisions
Organizations, Competition and Environment
Integrated Marketing Communication
Services Marketing
Consumer Behavior
$16,500 (In two installments, each installment $8,250)
Application Fee
$200 (Non-refundable)
Venue
Tsim Sha Tsui / Tsuen Wan
Days / Time
Every Thursday and Friday (19:00-22:00)
Commencement Date
June 2015
Application Deadline
22May 2015
***學院保留課程最後開辦權利而毋需作出事前通知***