• 3 passes in the HKCEE, and Level 2 / Grade E or above in Chinese Language & English Language*, plus a pass in 1 AL subject or 2 AS-level subjects in the HKALE; or

• A recognised Pre-Associate Degree or Diploma; or

• Being 23 years of age or above plus 2-year related working experience; or

• Other equivalent qualifications to be assessed by LIFE.

This programme is specially designed to provide office workers and secondary school graduates with a vocation-oriented and broad-based introduction to business communication. The programme integrates various disciplines and aims to provide all business professionals with superb communication skill, both verbal and non-verbal, to meet the ever-changing business world.

This programme aims to:

• equip students with the essential elements of business communication; and

• provide students with the best practice of communication methods; and

• raise students’ awareness of various ways of improving business communications skills; and

• grasp the nuances of languages and cultures in a business context.

• Students are able to familiarize with both English and Chinese Communications in a short period of time.

• This programme is recognized under the Qualifications Framework (QF: level 4; QR registration number: 11/001311/4; and the validity period from 13 April 2011 to 31 December 2015).

• 1.5 years programme with 320 contact hours.

• It consists of 10 modules in total.

• Classes are usually offered in the evening of Monday to Friday (from 7pm to 10pm) AND in Saturday afternoon (from 2pm to 7pm), usually two lessons per week.

• Three intakes per year.

Medium of Instruction

• The medium of instruction will be in English and Putonghua supplemented by Cantonese (Study materials will mainly be in English.)

Assessment

• Students’ performance is assessed by the continuous assessments (i.e. written assignment / projects) and examinations. The weighting of assessment for continuous assessments is 60% and examination is 40%.

  • Except for module: "Putonghua for Business Communication (Reading & Writing)", "Putonghua for Business Communication (Listening & Speaking)" and "Introduction to Business" (50% continuous assessments & 50% examination).

• Students must pass both continuous assessment and examination, the passing mark is 50%.

• Students are required to achieve a minimum of 80% attendance in each module.

Award

• An academic transcript will be issued to each student upon completion of the programme.

• A “Professional Diploma in Business Communications" will be awarded upon completion of the programme.

Modules

• English for Business Communication (Reading and Writing)    

• English for Business Communication (Listening & Speaking)    

• Putonghua for Business Communication (Reading & Writing)  

• Putonghua for Business Communication (Listening & Speaking)    

• Introduction to Business    

• Integrated Marketing Communication    

• Communication and Interpersonal Relations    

• Persuasion and Negotiation    

• Introduction to Business Translation    

• Cross-cultural Business Communication    

• $32,000 (In three installments, first installment $12,000, second and third installment $10,000)

Application Fee

• $200 (Non-refundable)

• Extended Non-means Tested Loan Scheme

Venue
Tsim Sha Tsui/ Tsuen Wan

Days / Time
Every Monday and Wednesday (19:00-22:00)

Commencement Date
June 2015

Application Deadline
22May 2015
 
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