• Provides academic and professional training in comprehensive marketing, advertising and communication skills

• Emphasises a combination of theories and practical experiences

• Advertising and Integrated Marketing Communications

• AV Production Fundamentals

• Economics for Business Studies

• Information Systems Management

• Principles of Marketing

• Services Marketing

• Understanding Consumers

Some recent graduates of this programme were admitted to the local or overseas Bachelor’s Degree
programmes in Business, such as:

• Bachelor of Business Administration (Hons) – Marketing Stream, Lingnan University

• Bachelor of Business Studies, University of Canberra in collaboration with LIFE

• Bachelor of Business Administration (Hons) – Marketing Concentration, Hong Kong Baptist University

• Advertising

• Customer Relationship Management

• Customer Services

• Event Management

• Retailing

• Sales and Marketing

• Government or Non-governmental Organisations