• 3 passes in the HKCEE, and Level 2 / Grade E or above in Chinese Language & English Language with 2 years of working experience; or

• Satisfactory completion of Project Yi Jin Programme with 2 years of working experience; or

• Being 21 years of age or above; or

• Other equivalent qualifications to be assessed by LIFE.

Introduce to the fundamental concepts and principles that underpin the marketing process. Examines the role and practice of marketing within the changing business environment. Provide all learners with a concise and contemporary overview of marketing, and give them the knowledge and skills to underpin further study in the specialist field of marketing.

• The contact hours are 30 hours

• The course has been included in the list of reimbursable courses for Continuing Education Fund (CEF) purpose. (The CEF course code is 21Z084186)

• Students’ performance is assessed by the continuous assessments (i.e. written assignment / projects), practicum and examinations. The weighting of assessment for continuous assessments is 60% and examination is 40%.

• The passing mark for both continuous assessment and examination is 50%.

• Students are required to achieve a minimum of 80% attendance in each subject.

• $2,750

Application Fee
$200 (Non-refundable)

Venue
Jordan Austin / Tsuen Wan Education Centre

Date/Time
Every Thursday & Friday (19:00-22:00)

Commencement Date
19 March 2015

Application Deadline
3 February 2015